Marketing that gets done
Practical guides on search, AI assistants, content and communities: what works, how to do it yourself, and what an AI Marketer can take off your plate.
Core Web Vitals explained: LCP, INP and CLS for non-developers
What LCP, INP and CLS measure, the official thresholds, how to check your site for free, the usual fixes, and what Google really says about rankings.
Find the searches you nearly win: a Google Search Console guide
Use Google Search Console to find searches where you already rank but get few clicks, choose which to fix first, make the changes and measure the result.
How to write a Show HN post that gets read
Hacker News's own rules for Show HN, applied: what qualifies, how to write the title and text, when to post, how to handle critics and what to do if it sinks.
llms.txt: what it is, what it does and doesn't, and how to write one
llms.txt is a Markdown file that points AI agents to your most useful pages. The exact format, who reads it today, and how to write and host your own.
Marketing with AI agents: what to hand over and what to keep
A guide for founders and small teams on which marketing jobs to give AI agents, which to keep, a weekly rhythm, guardrails and how to tell if it works.
Reddit marketing without getting banned: help first, get found
How to take part on Reddit within its own rules: read subreddit rules, find threads worth answering, write replies that help, disclose and measure.
The technical SEO audit checklist for 2026
A technical SEO checklist you can run in an afternoon with free Google tools: crawling, indexing, titles, links, structured data, mobile, speed and site files.
What is GEO? Getting named by ChatGPT, Gemini, Perplexity and Claude
Generative engine optimisation explained: how AI assistants find and cite sources, how to check whether they name you, and the fixes worth making.
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