Plain answers to common questions

An AI employee is AI software that does one team's recurring work end to end, inside the team's own tools, with a person approving anything that matters.

Generative engine optimization (GEO) is the practice of making your content more likely to be found, quoted and recommended in answers from AI assistants like ChatGPT, Gemini and Perplexity.

AI ITSM uses AI to handle IT service requests end to end: understanding the request, checking policy, getting approval and making the change in systems like Okta, then recording it.

A user access review is a periodic check where managers or app owners confirm that each person still needs the access they have, and remove what they don't.

Ticket deflection means resolving a customer's question without a support agent, usually by answering it from the help centre automatically, so the team handles fewer repeat tickets.

CRM hygiene is keeping CRM records accurate and complete: correct deal stages and close dates, next steps logged, missing fields filled and duplicates removed.

The month-end close is the set of tasks a finance team completes after each month ends, such as reconciling accounts, recording accruals and reviewing results, so the books are final.

Human-in-the-loop AI means a person reviews and approves an AI system's work at defined points, such as before it publishes, spends money or changes access.