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Sales Engagement

LeadMagic AI Integration

Connect LeadMagic to BeforeQuery for grounded AI answers and agent actions across Sales Engagement.

Connect LeadMagic
What is it?

About LeadMagic

LeadMagic is one of the Sales Engagement platforms BeforeQuery connects to. Once linked, the platform's data becomes a first-class source for grounded AI answers and a target for policy-gated agent actions — the same identity, approval, and audit-log guarantees every other integration ships with.

Setup

How to connect LeadMagic

  1. Step 01

    In the BeforeQuery dashboard, go to Integrations → Sales Engagement and select LeadMagic.

  2. Step 02

    Sign in to LeadMagic with an account that has permissions to grant BeforeQuery the Sales Engagement scopes required.

  3. Step 03

    Confirm the connection. LeadMagic is now available as a source and action target for every playbook in your workspace.

Explore

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How BeforeQuery uses LeadMagic

What the agent does with your LeadMagic connection

  • 01

    Read call recordings, cadence performance, and rep activity from LeadMagic into the Context Graph.

  • 02

    Draft personalized outreach grounded in LeadMagic conversation history + prospect research.

  • 03

    Auto-log activities, create tasks, and update sequences from playbooks.

  • 04

    Coach reps: surface talk-track patterns, objection frequency, and win/loss signals grounded in LeadMagic data.

Use cases

What teams actually do with the LeadMagic integration

Rep-coaching digest

Weekly, BeforeQuery reviews each rep's LeadMagic calls, tags moments of strong discovery + moments where the buyer wasn't ready, and drafts a coaching note. Manager reviews and shares. Data-grounded coaching at scale.

Deal-risk detection

Cross-references LeadMagic activity (calls, emails, meetings) with CRM stage. Deals with declining activity or stalled conversations get flagged for AE + manager review before they slip.

Follow-up drafts from calls

After every LeadMagic call, BeforeQuery drafts a personalized follow-up email referencing specific moments from the conversation (pain points, action items). Rep reviews, sends. Follow-up latency drops from days to hours.

Answer questions grounded in LeadMagic

Employees and customers ask LeadMagic-related questions in Slack, Teams, or the widget — BeforeQuery answers with the exact LeadMagic record shown alongside the response. No context switching, no "log into Sales Engagement to check" round-trips.

LeadMagic — Frequently Asked Questions

Common questions about connecting BeforeQuery to LeadMagic.

Yes, if scoped. Transcripts feed the Context Graph for coaching + drafting playbooks. Audio itself isn't sent to LLMs — only text. Sensitive calls (comp, legal) can be excluded from ingestion.
Standard OAuth 2.0 where LeadMagic supports it, otherwise API-key or bearer-token auth. Credentials are stored encrypted at rest (AES-256-GCM) per workspace, never shared across customers, and rotated on request. The connection is scoped to the least-privilege set of scopes each playbook needs — you approve the scope list on install.
No. Your LeadMagic data feeds only your workspace's own agents and answers. Nothing is used to train a shared model, and nothing crosses workspace boundaries. Bring-your-own-model is available on Enterprise if you want to pin inference to your own OpenAI / Anthropic / self-hosted deployment.
Yes. Every LeadMagic integration is scoped at install time — you pick which resources, users, or record types are visible. You can further restrict per-playbook: a single playbook only touches the specific LeadMagic objects it needs. Scope changes take effect on the next sync.
Every write is logged with the acting user, the playbook that fired it, the exact operation, the target entity IDs, and the timestamp — all in the immutable audit log. Writes are rehearsable in simulation mode against a copy of live data before they touch LeadMagic for real.

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