MA
Ads / Analytics

Microsoft Ads AI Integration

Connect Microsoft Ads to BeforeQuery for grounded AI answers and agent actions across Ads / Analytics.

Connect Microsoft Ads
What is it?

About Microsoft Ads

Microsoft Ads is one of the Ads / Analytics platforms BeforeQuery connects to. Once linked, the platform's data becomes a first-class source for grounded AI answers and a target for policy-gated agent actions — the same identity, approval, and audit-log guarantees every other integration ships with.

Setup

How to connect Microsoft Ads

  1. Step 01

    In the BeforeQuery dashboard, go to Integrations → Ads / Analytics and select Microsoft Ads.

  2. Step 02

    Sign in to Microsoft Ads with an account that has permissions to grant BeforeQuery the Ads / Analytics scopes required.

  3. Step 03

    Confirm the connection. Microsoft Ads is now available as a source and action target for every playbook in your workspace.

Explore

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How BeforeQuery uses Microsoft Ads

What the agent does with your Microsoft Ads connection

  • 01

    Read campaign performance, spend, and attribution data from Microsoft Ads into the Context Graph.

  • 02

    Answer performance questions grounded in Microsoft Ads data ("what's my CAC?", "which channel converts best?").

  • 03

    Trigger playbooks on Microsoft Ads anomalies (spend spike, CTR drop, conversion drop) — page the right owner with context.

  • 04

    Draft campaign reports, executive dashboards, and week-over-week updates grounded in Microsoft Ads data.

Use cases

What teams actually do with the Microsoft Ads integration

Weekly performance digest

Every Monday, BeforeQuery pulls the week's Microsoft Ads data, compares to prior week + prior year, flags anomalies, and drafts a digest for the marketing leader. Delivered before the standup; no manual report-building.

Anomaly-driven alerts

Microsoft Ads spend spikes 40% over baseline → BeforeQuery investigates (which campaign, which region, what changed), routes to the owning team with context, and pauses the offender if configured to.

Ad-hoc performance Q&A

CMO asks "what's our CAC on Google Ads this month?" → BeforeQuery pulls Microsoft Ads data, cross-references with new customers in CRM, computes CAC. Answer in seconds; drill-down link to source data.

Answer questions grounded in Microsoft Ads

Employees and customers ask Microsoft Ads-related questions in Slack, Teams, or the widget — BeforeQuery answers with the exact Microsoft Ads record shown alongside the response. No context switching, no "log into Ads / Analytics to check" round-trips.

Microsoft Ads — Frequently Asked Questions

Common questions about connecting BeforeQuery to Microsoft Ads.

Yes, gated by approval matrix. Read-only Q&A is autopilot. Pause actions typically require the marketing owner's approval. Budget changes always require an approver with the current spend + proposed spend shown.
Standard OAuth 2.0 where Microsoft Ads supports it, otherwise API-key or bearer-token auth. Credentials are stored encrypted at rest (AES-256-GCM) per workspace, never shared across customers, and rotated on request. The connection is scoped to the least-privilege set of scopes each playbook needs — you approve the scope list on install.
No. Your Microsoft Ads data feeds only your workspace's own agents and answers. Nothing is used to train a shared model, and nothing crosses workspace boundaries. Bring-your-own-model is available on Enterprise if you want to pin inference to your own OpenAI / Anthropic / self-hosted deployment.
Yes. Every Microsoft Ads integration is scoped at install time — you pick which resources, users, or record types are visible. You can further restrict per-playbook: a single playbook only touches the specific Microsoft Ads objects it needs. Scope changes take effect on the next sync.
Every write is logged with the acting user, the playbook that fired it, the exact operation, the target entity IDs, and the timestamp — all in the immutable audit log. Writes are rehearsable in simulation mode against a copy of live data before they touch Microsoft Ads for real.

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