Q
Marketing Automation

Qualtrics AI Integration

Connect Qualtrics to BeforeQuery for grounded AI answers and agent actions across Marketing Automation.

Connect Qualtrics
What is it?

About Qualtrics

Qualtrics is one of the Marketing Automation platforms BeforeQuery connects to. Once linked, the platform's data becomes a first-class source for grounded AI answers and a target for policy-gated agent actions — the same identity, approval, and audit-log guarantees every other integration ships with.

Setup

How to connect Qualtrics

  1. Step 01

    In the BeforeQuery dashboard, go to Integrations → Marketing Automation and select Qualtrics.

  2. Step 02

    Sign in to Qualtrics with an account that has permissions to grant BeforeQuery the Marketing Automation scopes required.

  3. Step 03

    Confirm the connection. Qualtrics is now available as a source and action target for every playbook in your workspace.

Explore

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How BeforeQuery uses Qualtrics

What the agent does with your Qualtrics connection

  • 01

    Read subscriber lists, campaign performance, and engagement data from Qualtrics into the Context Graph.

  • 02

    Draft campaign copy, subject lines, and CTAs grounded in your brand voice + prior high-performing content.

  • 03

    Auto-trigger campaigns from playbooks based on cross-system events (product launch, customer milestone, churn signal).

  • 04

    Answer marketing operations questions grounded in Qualtrics data ("which segment converts best?", "what's my current CTR?").

Use cases

What teams actually do with the Qualtrics integration

Post-launch campaign orchestration

Product launches → BeforeQuery drafts announcement copy, personalizes per Qualtrics segment, schedules across channels, and monitors performance vs. baseline. Marketing lead approves each step; execution stays hands-off.

Churn-signal re-engagement

Product signals a churn risk (usage drop, key user inactive) → BeforeQuery triggers a re-engagement flow in Qualtrics tuned to the specific product they use. Personalized, timely, better response than generic saves.

Campaign performance Q&A

Marketer asks "how'd the Q3 webinar campaign perform?" → BeforeQuery pulls Qualtrics data, computes conversion + CTR + attributed pipeline, answers in one message with drill-down links.

Answer questions grounded in Qualtrics

Employees and customers ask Qualtrics-related questions in Slack, Teams, or the widget — BeforeQuery answers with the exact Qualtrics record shown alongside the response. No context switching, no "log into Marketing Automation to check" round-trips.

Qualtrics — Frequently Asked Questions

Common questions about connecting BeforeQuery to Qualtrics.

Send actions default to require approval. Small transactional messages (already-approved sequences) can be autopilot; net-new campaigns require approver sign-off with the draft attached.
Standard OAuth 2.0 where Qualtrics supports it, otherwise API-key or bearer-token auth. Credentials are stored encrypted at rest (AES-256-GCM) per workspace, never shared across customers, and rotated on request. The connection is scoped to the least-privilege set of scopes each playbook needs — you approve the scope list on install.
No. Your Qualtrics data feeds only your workspace's own agents and answers. Nothing is used to train a shared model, and nothing crosses workspace boundaries. Bring-your-own-model is available on Enterprise if you want to pin inference to your own OpenAI / Anthropic / self-hosted deployment.
Yes. Every Qualtrics integration is scoped at install time — you pick which resources, users, or record types are visible. You can further restrict per-playbook: a single playbook only touches the specific Qualtrics objects it needs. Scope changes take effect on the next sync.
Every write is logged with the acting user, the playbook that fired it, the exact operation, the target entity IDs, and the timestamp — all in the immutable audit log. Writes are rehearsable in simulation mode against a copy of live data before they touch Qualtrics for real.

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